{"id":1928,"date":"2023-09-01T11:14:51","date_gmt":"2023-09-01T08:14:51","guid":{"rendered":"https:\/\/epamedia.md\/?p=1928"},"modified":"2023-09-01T11:16:02","modified_gmt":"2023-09-01T08:16:02","slug":"de-ce-publicitatea-exterioara-functioneaza","status":"publish","type":"post","link":"https:\/\/epamedia.md\/ro\/novosti\/de-ce-publicitatea-exterioara-functioneaza\/","title":{"rendered":"De ce publicitatea exterioar\u0103 func\u021bioneaz\u0103&#8230;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1928\" class=\"elementor elementor-1928 elementor-1908\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e1e1f37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e1e1f37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-343dfdbf\" data-id=\"343dfdbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-471e8234 elementor-widget elementor-widget-text-editor\" data-id=\"471e8234\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Exist\u0103 patru factori care fac publicitatea exterioar\u0103 at\u00e2t de puternic\u0103: <strong>impactul, ac\u021biunea, relevan\u021ba \u0219i creativitatea.<\/strong><\/p><p><strong><br>Publicitatea exterioar\u0103 are un impact inevitabil.<\/strong><\/p><p><br>Acest tip de publicitate este diferit de alte surse media: este complet public, inspir\u0103 \u00een totalitate \u00eencredere \u0219i face parte, nemijlocit, din via\u021ba urban\u0103. Impactul \u0219i influen\u021ba sa reflect\u0103 statutul \u0219i autoritatea, f\u0103c\u00e2nd m\u0103rcile comerciale celebre, fiind parte din spiritul cultural.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"804\" height=\"452\" src=\"https:\/\/epamedia.md\/wp-content\/uploads\/2023\/09\/viber_image_2021-04-08_13-50-22.jpg\" alt=\"\" class=\"wp-image-1929\" srcset=\"https:\/\/epamedia.md\/wp-content\/uploads\/2023\/09\/viber_image_2021-04-08_13-50-22.jpg 804w, https:\/\/epamedia.md\/wp-content\/uploads\/2023\/09\/viber_image_2021-04-08_13-50-22-300x169.jpg 300w, https:\/\/epamedia.md\/wp-content\/uploads\/2023\/09\/viber_image_2021-04-08_13-50-22-768x432.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure><p><strong>Publicitatea exterioar\u0103 stimuleaz\u0103 ac\u021biunea<\/strong><\/p><p>C\u00e2nd oamenii ies \u00een ora\u0219, sunt mai activi \u0219i observ\u0103, prompt, mesajele noi. Astfel, persoanele interac\u021bioneaz\u0103 imediat cu mesajul publicitar folosind telefonul lor &#8211; s\u0103 fac\u0103 o poz\u0103, s\u0103 caute, s\u0103 distribuie, s\u0103 achizi\u021bioneze sau, pur \u0219i simplu, s\u0103 se \u00eendrepte spre magazin.<\/p><p><strong>Publicitatea exterioar\u0103 este relevant\u0103.<\/strong><\/p><p><br>Publicitatea exterioar\u0103 este cea care contribuie la cre\u0219terea v\u00e2nz\u0103rilor \u00eentr-o m\u0103sur\u0103 mai mare \u0219i atrage o audien\u021b\u0103 suplimentar\u0103. Majoritatea oamenilor percep, mai bine, informa\u021biile vizual. Publicitatea exterioar\u0103 atrage aten\u021bia \u0219i ajut\u0103 la perceperea informa\u021biilor despre companie, produs, serviciu \u0219i este cea care te face, ulterior, s\u0103 apelezi. Astfel, una dintre func\u021biile principale ale publicit\u0103\u021bii exterioare este cre\u0219terea v\u00e2nz\u0103rilor.<\/p><p><\/p><p><strong>Publicitatea exterioar\u0103 este creativ\u0103.<\/strong><\/p><p><br>Publicitatea exterioar\u0103 este mediul creativ ideal. Publicit\u0103\u021bile clasice OOH ofer\u0103 impact \u0219i prezen\u021b\u0103 inevitabil\u0103. OOH adaug\u0103 o mul\u021bime de op\u021biuni creative, de la cele \u00een func\u021bie de timp, loca\u021bie, context la alte triggere, oferind m\u0103rcilor op\u021biuni creative inovatoare pentru a-\u0219i implica publicul.<\/p><p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/p><p><strong>Influen\u021b\u0103. Ac\u021biune. Relevan\u0163\u0103. Creativitate.<\/strong><br>Patru cuvinte care definesc publicitatea exterioar\u0103.<\/p>\n<p><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Exist\u0103 patru factori care fac publicitatea exterioar\u0103 at\u00e2t de puternic\u0103: impactul, ac\u021biunea, relevan\u021ba \u0219i creativitatea. Publicitatea exterioar\u0103 are un impact inevitabil. Acest tip de publicitate este diferit de alte surse media: este complet public, inspir\u0103 \u00een totalitate \u00eencredere \u0219i face parte, nemijlocit, din via\u021ba urban\u0103. Impactul \u0219i influen\u021ba sa reflect\u0103 statutul \u0219i autoritatea, f\u0103c\u00e2nd m\u0103rcile [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/posts\/1928"}],"collection":[{"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/comments?post=1928"}],"version-history":[{"count":4,"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/posts\/1928\/revisions"}],"predecessor-version":[{"id":1934,"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/posts\/1928\/revisions\/1934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/media\/1910"}],"wp:attachment":[{"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/media?parent=1928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/categories?post=1928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epamedia.md\/ro\/wp-json\/wp\/v2\/tags?post=1928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}